A Twitter Tale: Snow, Trends and Pixie Lott

There’s a lot of talk about Twitter and how we can leverage social media for business but what we often overlook is that these are social tools for social people. I’ve long maintained that Twitter is little more than a glorified chat room; it just so happens that it’s a bloody great big glorified chat room. We meet people, we forge relationships, we chat, we help each other. Last week, a little girl in Sheffield faced a cancelled birthday. Eighteen inches of snow. Party cancelled. Meal cancelled. Cards stuck in the post. Presents stuck in the post. Her dad wanted to do something, so thinking on his feet, he tweeted ...